About
団体情報
BAKING
A CRAFT
THAT LASTS.
Bakerization is built by two co-founders bridging the bread industry and modern systems — preserving Japan's bread culture for the 22nd century.
Founders
共同代表
Representative Director · CEO
Kenji Hatanaka
畑中 健司
Co-founder & CEO · Bakerization
Biography
Third-year student at the University of Tokyo, Faculty of Engineering. Through working part-time at a bakery, he saw the distance between the bread industry and technology, and founded the University of Tokyo Bread Research Society to help preserve bread culture. There he met Hiroaki Ikeda.
He went on to study flour milling at Cairnspring Mills in Seattle, USA. After his studies abroad, he toured Silicon Valley — a center of bread innovation — and founded Bakerization.
Co-founder · COO
Hiroaki Ikeda
池田 浩明
Co-founder & COO · Bakerization
Biography
Bread writer, bread geek, and bread communicator. Founder of Painlab — one of Japan's most influential platforms for bread culture.
Credentials
- Founder · Painlab
- Bread Geek / Bread Writer
- Bread Communicator (Production)
- Chair · NPO Shinmugi Collection
- Adviser · Pan no Michi no Eki, Kawasaki, Fukuoka
Channels
Statement
ステートメント
Bakerization was founded to address structural social challenges faced by bakeries. We believe food culture, craftsmanship, and business ethics can coexist through practical systems and long-term responsibility.
Principles
行動原則
- Practical value for bakery operators and teams
- Transparency in operations, data, and decision-making
- Respect for local culture, craft, and ethical growth